BERRY

BERRY

Strawberries are the art created by people and nature.

Strawberries are the art created by people and nature.

Our Passion

Strawberries are the art created by people and nature.

苺は、
人と自然が創る
芸術だ。

Strawberries are the art created by people and nature. This is our promise between BERRY and you. Therefore, by leveraging the individuality and strengths of each worker, and in a way that protects and coexists with nature, we deliver the finest creations to the world.

Craftsmanship

Commitment to Craftsmanship

Seedlings grown for over 330 days. This deliciousness is packed with all four seasons.

Commitment to Craftsmanship

Craftsmanship

Seedlings grown for over 330 days. This deliciousness is packed with all four seasons.

The cultivation of strawberries begins each year around March with the process of “seedling preparation,” which takes over 20 months (600 days). The seedling period is much longer than the harvesting period. Today’s strawberries are the result of enduring many seasons and the forces of nature, including the long rains of the rainy season, the heat of summer, and typhoons in early autumn. Please enjoy this collaboration between craftsmanship and nature with your loved ones.

  • Commitment to craftsmanship
  • Commitment to craftsmanship
  • Commitment to craftsmanship
  • Commitment to craftsmanship
  • March - September
    Creating Parent Seedlings

    Creating Parent Seedlings

    Commitment to craftsmanship

    Taking runners from parent plants to produce daughter plants, which become the parent plants for the following year. This marks the beginning of a journey exceeding 20 months until harvest.

  • September - February
    Exposure to Cold

    Exposure to Cold

    Commitment to craftsmanship

    Exposing the plants to autumn and winter cold prepares the parent plants for spring.

  • March - September
    Seedling, Cultivation, Planting

    Seedling, Cultivation, Planting

    Commitment to craftsmanship

    Harvesting runners from parent plants and cultivating tens of thousands of young plants while enduring the rainy season, intense heat, and typhoons. This includes the parent plants for the following year.

  • September - December
    Field Cultivation and Harvest

    Field Cultivation and Harvest

    Commitment to craftsmanship

    The final sprint towards fruition. The plants grow rapidly, and bees begin their work for pollination. The first harvest after over 20 months is a moving experience each year.

Products

Prodtcts List

Our Journey

01

Creating
Well-being Farms

At BERRY, we collaborate with The Oneness foundation that support recovery and growth from various life challenges, including dependency and disabilities, through partnerships that integrate agriculture and welfare (Agriculture-Welfare Collaboration).

For example, there are people who, for various reasons, have been marginalized by society and once gave up on life. There are also those who have lived without any hardship until now. BERRY provides a place where people can utilize their strengths and find companionship.

By delivering the highest quality strawberries to the world, we help many people discover happiness, and they express their gratitude to us. In return, we say, “Thank you as well.” This is our approach to Agriculture-Welfare Collaboration and the guiding principle of creating well-being farms.

02

Creating
Sustainable Farms

“Our wish is simple: to let our children’s children enjoy these delicious strawberries.”

With abnormal weather events becoming a yearly occurrence and global food issues growing more pressing, we as producers responsible for food must take a serious approach to establishing sustainable production and preserving and passing on a rich food culture. Let’s leave a better Earth for future generations. Let’s make our generation a turning point. We are committed to achieving grounded and rational sustainability.

03

Delivering Fully Ripe,
Freshly Picked Strawberries Directly from the Farm

Strawberries are a fruit that does not ripen further after harvest. That’s why at BERRY, we carefully select and package strawberries that are fully ripened on the plant, delivering them directly to your home, patisseries, or restaurant kitchens.

While it can be challenging as our strawberries are rarely distributed through general channels, we take pride in delivering them based on the standards we truly believe are delicious. Hearing a direct “It was delicious” from our customers is the greatest reward for our craftsmanship.

Our Team

Career

Shop List & Pros

​​Retailers and Professionals

Overseas

  • All around US

    IKIGAI FRUITS

  • Manhattan, NY

    Butterfield Market

  • Manhattan, NY

    Momoya SoHo

  • Manhattan, NY

    Serendipity 3

  • Las Vegas, Nevada

    Renowned Casino Resorts

  • BangKok, Thailand

    Mezzaluna

  • BangKok, Thailand

    Blue by Alain Ducasse

Japanese Patisseries/Restaurants

  • Kitami, Hokkaido

    Gemme di frutta

  • Jiyu Gaoka, Tokyo

    Mont St Clair

  • Hiroo, Tokyo

    LA BISBOCCIA

  • Tokyo

    Fuma Saki

  • Kuramae, Tokyo

    The Ethical Spirits & Co.

  • Omotesando, Tokyo

    yumrich

  • Omotesando, Tokyo

    BEYOND SWEETS

  • Kagurazaka, Tokyo

    Koyoino Parfait

  • Ginza, Tokyo & Yoshikawa, Saitama

    LE CHOCOLAT DE H

  • Nagoya, Aichi

    Fortissimo H

  • Komono, Mie

    Confiture H

  • Ise, Mie

    Amami Living

  • Ise, Mie

    NOPPO local food laboratory

  • Ise, Mie

    Osteria il Mosto

  • Higashiyama, Kyoto

    Shoreiinmonzekimae Tsukioka

  • Fukushima, Osaka

    SUGAR Fukushima

  • Hommachi, Osaka

    Ecle Enishi

  • Nishitemma, Osaka

    Sushi Shizuku Nishitemma

  • Kobe, Hyoto

    Kobe Kitano Hotel

News

We were featured in an article by Asahi Shimbun:“Agriculture + Welfare: Strawberries Grown by People Facing Life Challenges Now Served on JAL International Flights.”

[Online article]

BERRY’s red and white strawberries have been selected for the fruit plate in the in-flight meals served in the First Class of Japan Airlines (JAL) international flights departing from Haneda.

[JAL First Class]

We were featured in Mynavi Agriculture. “High-quality strawberries recognized worldwide, supported by workers’ well-being.”

[Read the article here (Web version)]

BERRY’s red and white strawberry gift set was chosen as a quiz prize for Fuji TV’s “Nep League.”

[Learn more here]

New Year Limited Edition Box / Spring Festival Limited Box reservations are now open.

[Reserve here]

Butterfield Market, a grocery store in Manhattan, New York, has started carrying our products.

[Butterfield Market]

Delivery to homes across the United States has started. Orders can be placed via IKIGAI FRUITS.

[Order via IKIGAI FRUITS here]

BERRY’s white strawberry “Awayuki” was featured in Fuji TV’s “Tonight’s Mystery Quiz.”

[Read more here (official website)]

Featured on Chukyo TV’s “Catch” program: “The taste of Iga’s ‘white strawberries’… favored by royalty and renowned chefs.”

[Watch the broadcast here (official YouTube)]

Our CEO Miyazawa was featured in the nationwide special “This Person” by Chunichi Shimbun.

[Read the article here (Web version)]

Iga Town Information YOU featured an article about BERRY and Good Green Farms’ initiatives.

[Read the article here (Web version)]

Chunichi Shimbun featured us in their article: “High-quality strawberries nurtured by harsh nature and craftsmanship.”

[Read the article here (Web version)]

BERRY was awarded the Excellence Prize at the “Regional Innovation Awards” hosted by the Regional Innovation Society.

[Learn more here]

Our CEO, Daiki Miyazawa, participated in a symposium at the 70th Mie Prefecture Social Welfare Conference alongside Professor Emeritus Maiji Makisato from Kwansei Gakuin University.

[Details here]

We were featured in a nationwide ad in the Nikkei Shimbun commemorating 10 million students in “Grow with Google.”

[Special site here]

BERRY was featured in the first commercial of Google’s TV series: “With the power of digital, bring our strawberries to the world.”

[Watch the video here]

Reservations for strawberries for the 2021 winter to 2022 spring season have started (delivery expected mid-December 2021 to early January 2022).

[Reserve here]

BERRY was featured in Google’s TV and web commercials: “Expand your business with Google Ads.”

[Watch the video here]

BERRY was selected as an award-winning company in the Ministry of Agriculture’s “Nofuku Award.”

[Details here]

Our CEO participated in the discussion for “Beyond: The Roundtable Expand with Google,” which was featured in the Nikkei Shimbun.

[Read more here]

BERRY was part of the Twitter campaign for the mini-animation “Assault Lily Fruits” episode

[Details here]

BERRY was featured in a Google case study video.

[Watch the video here]

Sales of BERRY’s “frozen strawberries” have started.

[Details here]

As a #GrowWithGoogle case study, BERRY was featured in full-page ads in the Nikkei, Yomiuri, and some regional Asahi newspapers.

[Details here]

Our CEO spoke at a Google press conference, and the event was covered by TECH+ (Mynavi News).

[Details here]

Public sales of craft strawberries for the 2021 winter season have begun!

[Details here]

Our CEO’s article on note.com was selected as a “Recommended Article” by the note editorial team.

[Details here]

Reservations for 2021 winter season strawberries have started (deliveries begin in January 2021).

[Details here]

BERRY strawberries were used in the first and second editions of “Traveling Cheesecake” by HACARI and Chef Masato Yamazaki.

[Details here]

BERRY’s red and white strawberries were served at the 4th Harajuku Food Summit hosted by KEISUKE MATSUSHIMA.

[Details here]

Reservations for Christmas cakes using Yujiya strawberries started at Chef Hiroki Tsujiguchi’s Mont St. Clair.

[Details here]

A 260th-anniversary campaign in collaboration with BERRY and Wedgwood, the official purveyor to the British royal family, has started.

[Details here]

Miss Universe Japan Hiroko Mima visited our farm.

[Details here]

Instagram

For inquiries regarding purchases, wholesale orders, year-end gifts, media coverage, event consultations such as receptions,
or any other questions, please contact us at the address below.

info@berryjapan.com